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PURPOSE AND VALUES

WE EXIST SO THAT PEOPLE CAN ENJOY AND SHARE AUTHENTIC EXPERIENCES THROUGH OUR BRANDS

PURPOSE

From when Thomas Osborne Mann arrived in Spain at the end of the 18th Century, he started to turn an idea into reality: that of discovering something very valuable, having a role in shaping it and then sharing it.
Person after person and family after family, people became catalysts for sharing the value of Spain's social and cultural authenticity, transforming the original idea into something more powerful, into a common sentiment that was capable of connecting the essence of Osborne with society.
We were born to transmit the social and cultural wealth of a country, to look after it, enhance it and adapt it to each moment in time so that society never loses sense of the value of authenticity.

OUR VALUES

AUTHENTICITY

It is us who, since 1772, have determinedly looked after, preserved and protected the wealth of Spanish authenticity from a position of respect and commitment, always faithful to quality, tradition and origin.Authenticity that, after so many years, has become part of our DNA.

We know that only what is truly authentic can become the best. This is why purity of origin is always at the forefront of what we do.Because it is what has brought us this far.Because it is what will allow us to go further.

An authentic group that offers authentic experiences.

OUR VALUES

MASTERY

We are a group of brands, companies, and above all, people, who have spent 250 years feeling passionate about their work. Managing, projecting and creating business, brands, products, sensations, moments... taking an active role, working hard on both the bigger picture and the smaller details.In the successfully running of a company and in the quality of a flavour.In a country and among a people. Each generation trying to add value to what was learnt by the previous one.

Every passing day makes our vocation become more alive. Our experience, together with our great knowledge of our sector has made us become a symbol of everything that is good about our country, both within Spain and outside our borders.

It is the prestige of those who reach a level of mastery.

OUR VALUES

VISIONARY SPIRIT

We were born from a visionary idea. And, as a group we are also capable of discovering new possibilities, opening new pathways and discovering new markets.

Our curiosity leads us to experiment, to discover and to transform.Our experience allows us to travel ever further, supporting our vision with solid and reliable arguments.
We want to be a group without borders and this bravery helps us to get to know and understand our audiences and the society that surrounds us.

We have learnt to see beyond a generation.

OUR VALUES

COMMITMENT

Osborne was built around a family, and this has given our group a human character that has lasted more than seven generations.

We are a united group.Committed to each other, inclusive, with a great pride of belonging. And this is the sentiment that we project towards the outside. Respecting and caring for what we also consider to be part of ourselves: tradition, the land, the people that work on it, the products that it gives to us, nature that makes them possible, something that we also feel proud of.

Since 1772, we are committed to the future.

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