El Puerto de Santa María, X January 2021. Osborne has signed a distribution agreement with Heaven Hill Brands, America’s largest independent family-owned and operated producer and marketer of distilled spirits. Founded in 1935, it is also the world’s second-largest holder of Kentucky Bourbon.

Osborne will be responsible for distributing one of the top award-winning brands of Kentucky Bourbon, Evan Williams, in Spain for the very first time. The brand, which includes several varieties, dates back to 1783, when Evan Williams founded Kentucky’s first commercial distillery, on the banks of the Ohio River. Many years and casks later, its master distillers are still producing Bourbon using the same time-honoured methods which have seen it receive a long list of awards over the years.

In the words of Max L. Shapira, ‘as America’s largest family-owned and operated distilled spirits producer, Heaven Hill is honoured to join forces with Osborne, another family company, that share our long history in the spirits business’. The President of Heaven Hill Brands went on to talk about how ‘this partnership is also a chance for us to increase the distribution of all our iconic Bourbons as more and more consumers discover the world of Heaven Hill’.

For his part, Fernando Terry, CEO of the Osborne Group, noted how ‘for us, it’s a real honour that Heaven Hill has placed its trust in Osborne to distribute its most sought-after Bourbon’, adding, ‘this agreement is in line with our Strategic Plan 2021-2025, which focuses on adding premium brands to the group’s portfolio through new Osborne products, acquisitions and third-party distribution agreements’.

Distribution will begin on 1 February 2021.



Osborne is a family saga and business venture which began in 1772. Throughout its history, the group has successfully preserved and promoted the very best Spain has to offer in the way of traditions and culture through its products, taking great care to adapt them to the times. Everything it does is guided by a set of deep-seated values, including authenticity and mastery, as well as a unique business model which allows it to control the entire value chain. Characterised by a visionary spirit and drive to innovate whilst remaining true to its roots, Osborne actively contributes to the sustainability of its surroundings and is committed to CSR through the Osborne Foundation.

The group is well known around the world thanks to the exceptional Spanish delicacies it offers, which include Cinco Jotas 100% Iberian acorn-fed ham, Bodegas Montecillo Rioja wines, Carlos I Brandy de Jerez and Nordés gin, to name but a few. In fact, its products are now present in more than 50 countries around the world. As well as producing and marketing its own brands, the company also distributes leading third-party products in Spain, including Piper-Heidsieck champagne, Brockmans Gin, Russian Standard Vodka, Zubrowka Vodka, Flor de Caña Rum, Evan Williams, Disaronno and Tia Maria.

Osborne is also the owner of the legendary Toro de Osborne, recognised around the world as one of the most successful brands in the history of advertising and an icon of Spanish culture.



Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer, and the world’s second-largest holder of Kentucky Bourbon.

Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy and Burnett’s Vodkas; Admiral Nelson’s and Blackheart Rums; Black Velvet Canadian Whisky; Lunazul Tequila; The Christian Brothers Brandies; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur; PAMA Pomegranate Liqueur; and Domaine de Canton Ginger Liqueur.




Equipo Singular

Cristina Fernández – cristina.fernandez@equiposingular.com

Laura Gómez – laura.gomez@equiposingular.com


Telephone: (+34) 91 787 46 00



Rocío Osborne, Director of Communications, Osborne Group


Telephone: (+34) 917 28 38 80