El Puerto de Santa María, 27 February 2020. On 1 March 2020, the way Osborne’s sales area is organised will change, in line with its Strategic Plan. This will involve merging all the group’s sales departments into a single team, which will manage its entire portfolio of beverages, wines and food products.

The company’s sales area will be led by Rafael Magallón, who has been appointed Head of Sales for Spain, and Jaime Fernández de la Puente, who has been appointed Head of International Sales. Both individuals have made a positive contribution to the company over many years, during which time they have shown their commitment to making the most of in-house talent, as well as offering our customers the very best experience and developing our brands.

This new integrated sales model is one more step forward in terms of Osborne’s Strategic Plan and will allow us to improve the service we offer our customers, increase the reach and distribution of our brands, promote synergy within the company and seize new business opportunities.

On 25 and 26 February, the company held its Annual Sales Convention, which brought together the company’s entire sales team for the first time and represented the beginning of this new chapter for Osborne. More than 200 members of staff attended the unique event at the Group’s head offices in El Puerto de Santa María and learnt about its plans for 2020.

About Osborne

The Osborne Group has been leading the premium food and drink industry since being founded in 1772, and has one clear goal – to make authentic products extraordinary. The company is the owner of internationally renowned brands such as Cinco Jotas 100% Iberian acorn-fed ham, Rioja Montecillo wine, Carlos I brandy and Nordés gin, to name but a few examples.

Its brands are currently present in more than 50 countries around the world. As well as producing and selling its own brands, the company also distributes leading third-party products in Spain, including Brockmans Gin, Russian Standard Vodka, Zubrowka Vodka, Flor de Caña rum, 100 Pipers Whisky, Passport Scotch Whisky and Disaronno.

Osborne is also the owner of the legendary Toro de Osborne, recognised around the world as being one of the most successful brands in the history of advertising. Since being founded, Osborne’s mission has been to bring authentic products to its customers and strive for excellence, something it has achieved thanks to its forward-looking philosophy and commitment to society (channelled through the work of the Osborne Foundation). Since 1772, the Osborne Group has been committed to the future, and the company will continue to work hard to bring enjoyment and authentic experiences to its customers through its products.

For more information:

Ivan Llanza Ortiz, Osborne Corporate Communications Department, tel.: (+34) 956 86 90 00