El Puerto de Santa María, 3 June 2020.- Flor de Caña, Nicaragua’s sustainably produced premium rum, has recently been awarded the Carbon Neutral Certification, thanks to the commitment of the brand to sustainability and its plan to reduce its carbon footprint. Some of the environmental protection measures adopted by Flor de Caña which have allowed it to achieve this certification include: distilling its rum using 100% renewable energy, planting 50,000 trees each year since 2005 and being Fair Trade certified, meaning it supports farmers and workers in order to improve their quality of life and empower their communities.

 

The certification has been awarded by the Carbon Trust, the world’s main independent carbon certification body and a global leader in measuring and certifying carbon footprints in accordance with the international standard PAS 2060, an internationally recognised specification which deals with carbon neutrality. This standard requires the carbon footprint of the entire life cycle of Flor de Caña to be measured and certified, there to be a plan in place to reduce carbon emissions and remaining emissions to be offset.

 

Silvana Centty, Senior Manager at the Carbon Trust, has explained how ‘the Carbon Trust has certified Flor de Caña as a carbon neutral rum’, going on to add that ‘there is no doubt this is a reflection of their ongoing efforts to cut their carbon emissions’.

 

Flor de Caña is recognised as an industry leader in terms of its sustainable approach, and is the only spirit in the world to have been certified ‘carbon neutral’ by the Carbon Trust, as well as be Fair Trade certified.

 

In terms of corporate social responsibility, since 1913 this brand of premium rum has been offering free education for the children of its employees at the company’s own school, which currently has 600 students. What’s more, since 1958, its hospital has been providing free healthcare for its employees and their families, carrying out more than 400 operations and 170 deliveries each year.  

 

Moreover, for almost 30 years, Flor de Caña has been the main benefactor of APROQUEN, a non-profit organisation which has provided more than 600,000 consultations, check-ups and operations for children suffering from burns or with a cleft lip or palate.

 

 

About Flor de Caña Rum

Flor de Caña is a premium rum distributed by Osborne and produced following sustainable practices. It is 'carbon neutral’ and Fair Trade certified. With a family history dating back to 1890, it is made using 100% renewable energy and aged naturally without sugar. In 2017, it was named Rum Producer Of The Year at the International Wine and Spirit Competition. For more information, visit www.flordecana.com.

 

 

About Osborne 

Osborne has been at the forefront of the premium food and drink industry since being founded in 1772, and has one clear goal – to make the ordinary extraordinary. The company is the owner of internationally renowned brands such as Cinco Jotas 100% Iberian acorn-fed ham, Bodegas Montecillo rioja wine, Carlos I brandy and Nordés gin, to name but a few examples.

Its products are currently present in more than 50 countries around the world. As well as producing and selling its own brands, the company also distributes leading third-party products in Spain, including Brockmans Gin, Russian Standard Vodka, Zubrowka Vodka, Flor de Caña Rum, 100 Pipers Whisky, Passport Scotch Whisky, Disaronno and Tia Maria. 

Osborne is also the owner of the legendary Toro de Osborne, recognised around the globe as being one of the most successful brands in the history of advertising. Since being founded, Osborne’s mission has been to bring authentic products to its customers and strive for excellence, something it has achieved thanks to its forward-looking philosophy and commitment to society (channelled through the work of the Osborne Foundation). Since 1772, Osborne has been committed to the future and the company will continue to work hard to bring enjoyment and authentic experiences to its customers through its products. 

For more information:

Equipo Singular

Marta Quero

marta.quero@equiposingular.com

Laura Gómez

laura.gomez@equiposingular.com

www.equiposingular.com                

Telephone: (+34) 91 787 46 00

 

Osborne

Rocío Osborne, Director of Communications, Osborne Group.

rocio@osborne.es

Telephone: (+34) 917 28 38 80