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OSBORNE BULL

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OSBORNE BULL

Initially a billboard, the Osborne bull “has exceeded its advertising sense and has been integrated into the landscape.” It has received numerous awards and has been the focus of numerous cultural and artistic activities.

In 1983 the bull was decorated by the American artist Keith Herring, in 1996 it starred in the photographic exhibition of Larry Mangino and hosted the Contemporary Art Fair ARCO.

In 2000, it received the AUS Award and during 2003 it was chosen as the most representative design of the twentieth century by the Development and Decorative Arts partners.

It has recently been decorated and interpreted by 50 international personalities on the occasion of its 50th anniversary. It has also been featured in numerous exhibitions devoted to graphic design.

The Osborne Bull Map

The Osborne Bull Map

Born in 1956 as brand advertising for Veterano, the Osborne bull is today a Spanish symbol. There are currently 90 Toros scattered over Spain. Find your nearest Toro on our map.

History: Osborne Bull

History: Osborne Bull

In 1956, Osborne designer Manolo Prieto developed a curious advertising campaign for Veterano brand. The traditional Veterano bull silhouette was so visual, Spanish geography and roads were rapidly filled with strategically placed bulls. Later, in 1988 Spanish law prohibits road [...]

¿Cómo se hace el Toro?

¿Cómo se hace el Toro?

The Osborne bull starts on paper and is later designed on a huge fence. The original Toros were originally made out of wood but its little resistance to the climate made Osborne change them to metal. This figure has a weight [...]

Official Products

Official Products

Toro de Osborne has a wide range of branded items designed specifically for the brand. The products, sold in Toro Stores are bought by both millions of tourists who visit our country and locals. All our products ensure authenticity incorporating [...]

Licenses and Franchising

Licenses and Franchising

Since 2009, Osborne manages a new business line through the commercial exploitation of the Osborne Bull brand. Thus, Osborne gives the use of its best-known brand, through licensing agreements, to industry-leading companies that manufacture Osborne products and distributes in the [...]

Toro de Osborne Stores

Toro de Osborne Stores

Our stores are located on the following addresses: Calle de Serrano 47, El Corte Inglés, 28001 Madrid Calle de la Paz, 7 bajo dcha, 46003 Valencia  t. 963 92 24 67 Calle Compañía, 11, 29008 Málaga     t. 951 253 539 [...]